For our Spring ‘26 campaign, we shot in the picturesque Hamptons to bring our new lace collection - Modern Affair, to life.
The romantic feel of the collection paired seamlessly with the outdoor setting, featuring sheer fabric blowing in the wind and dreamy reflections captured through glass windows and doors. The campaign centered around romanticizing the everyday, blending softness, movement, and natural scenery.
We worked with a world-renowned photographer and his production team to fully execute the vision, resulting in a standout campaign.
Wacoal is dedicated to supporting women through every stage of life by creating solutions that evolve with the body. In response to shifting consumer behavior around body changes and fit longevity, we launched an innovative bra - Ever Flexing™, that adapts across 6 sizes.
Made to move through weight fluctuation, pregnancy, and menopause, this bra delivers lasting comfort, support, and style. Women can rely on this bra as their bodies change.
The photoshoot brought this innovation to life through light, airy imagery that highlighted movement and flexibility. Inspired by the shape of the underwire itself, the logo incorporated its signature curve as a playful design detail.
The launch became one of our most successful product introductions, standing out across retail and department store environments while reinforcing the brand’s leadership in fit innovation.
For our Spring 25 Campaign, Wacoal commemorated its 40th anniversary by introducing a limited edition collection. Titled "40 Years of Beauty," this campaign highlighted the artistry in the details, featuring a rose gold backdrop with a glamorous vibe that emphasized quality and craftsmanship.
For the b.tempt’d Spring ’25 campaign, we introduced the Feeling Famous collection, a blend of fashion and function featuring beautiful lace and delicate floral details.
I conceptualized the limo-driven creative direction, while our photographer and production team collaborated to source the perfect limos and city skyline locations to bring the vision to life.
The campaign captured effortless main character energy with an off-duty model aesthetic, creating a cool, laid-back it-girl vibe.
For Fall ‘23, Wacoal introduced Shape Revelation®, a revolutionary collection engineered for the consumer’s size and shape. This collection was designed specifically for three breast shapes and two body shapes in a full range of sizes.
The campaign creative focused heavily on movement and form. The logo was inspired by the curves and motion of the body, while the launch asset featured bold silhouettes that echoed the logo design. We used a dramatic black backdrop to make the bras and shapewear stand out, incorporating dynamic poses and body movement throughout the shoot.
The result was a visually striking and confident campaign that reinforced the strength and innovation behind the collection.
