Wacoal is dedicated to supporting women through every stage of life, designing solutions that evolve alongside the body. In response to shifting consumer behavior around body changes and fit longevity, we highlighted an innovative bra engineered with a flexible underwire that adapts across 6 sizes.
Designed to move with the wearer through weight fluctuation, pregnancy, and menopause, this bra delivers long-term comfort and support without compromising style. The adaptive construction reinforces Wacoal’s leadership in fit innovation, offering a product women can rely on as their bodies change.
This photoshoot translated the technical innovation into a visual story, capturing the dynamic nature of the flexing wire through light, airy imagery. The aesthetic emphasized ease and movement resonating with consumers seeking both comfort and confidence. The logo took inspiration from the underwire itself, translating its signature curve into a playful visual detail.
This launch became one of Wacoal’s most successful product introductions, standing out across retail and department store environments and reinforcing the brand’s position as a trusted authority in fit-driven design.
For our Spring 25 Campaign, Wacoal commemorated its 40th anniversary by introducing a limited edition collection. Titled "40 Years of Beauty," this campaign highlighted the artistry in the details, featuring a rose gold backdrop with a glamorous vibe that emphasized quality and craftsmanship.
For b.tempt’d's Spring 25 campaign, the big launch was the Feeling Famous collection. This collection was equal parts fashion and function. I conceptualized the limo concept, and our production team and photographer collaborated to find the perfect limos and photoshoot venues with a scenic city skyline. The campaign exuded main character energy and off-duty model looks, giving off a laid-back, it-girl vibe.
